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This Power Struggle Over the Cable News Network Reveals The Extent to Which Broken US Media Now Is.

On Thursday evening, as rumors swirled concerning the Brown University gunman, CNN’s Kaitlan Collins took to social media, pointing out the conflicting information and directing people to her channel's 9pm newscast.

While CNN is certainly not a impeccable news source, her words seemed accurate to many. It remains one of the broadcasters where there exists grounded and mostly dependable reporting – especially during fast-moving events like the one taking place in the vicinity of a New Hampshire storage facility.

An Uncertain Situation During a Business Tug-of-War

But CNN, now four and a half decades old, finds itself in a vulnerable position as two huge media empires vie for ownership of its corporate owner, Warner Bros Discovery.

Regardless of who wins, the fate of CNN has turned into a high-stakes game of business acquisition, rather than as a question of what helps the news-consuming public.

“Here is one more case of the fundamental flaws with roots in many years of governmental choices,” said Victor Pickard, writer of “Democracy Without Journalism?” and a media policy professor at the Penn.

The conjecture about which company will control Warner Bros Discovery – could it be Netflix or Paramount Skydance? – misses a broader point.

“The narrative is crafted as a financial tale with key players as the protagonists, but there is very little discussion of the common good,” Pickard explained.

The Complicating Element: Donald Trump

This situation is complicated by Donald Trump’s views about a network he has long portrayed as perhaps his chief “fake news” foe.

Remember the cries of “CNN sucks!” at the president’s rallies, his team's disciplinary suspension of reporter Jim Acosta’s press credentials, or his sparring with Collins in official meetings.

Trump now claims that CNN needs new ownership. You can read that as ownership that will shield him from negative coverage and examination. That is a factor in why he appears to support Paramount Skydance, which has made a unsolicited offer.

Trump has reason to prefer that company more. For one thing, it is run by David Ellison, son of the pro-Trump Larry Ellison, one of the world’s richest people.

The company, parent of CBS News, also recently placed the right-leaning Bari Weiss, famous for her “anti-woke” beliefs, as the editor-in-chief of that venerable news network.

A Future of Further Turmoil

It is important to note, if Netflix prevails, CNN and other cable outlets would first be separated into a independent unit. This might be a welcome development to many at the network, but it’s far from a secure position. That setup could set up CNN for another sale. It never ends.

According to Timothy Wu, much of this is a violation of antitrust statutes, anyway. The influential voice of big tech’s dominance recently argued that anti-trust laws should prohibit both deals.

“Each proposed deal would be harmful to the country, and both should be contested by anti-trust authorities,” Wu stated.

The Bigger Issue and a Potential Solution

Whatever happens with this particular battle, the bigger problem endures.

“The present media landscape is a profoundly anti-democratic system, but we ought not succumb to learned helplessness,” Pickard emphasized. Policy decisions – from the 1930s and 1940s – helped to create this profit-obsessed monster, and different policy decisions can tackle it.

Can reform occur in an era where the top communications regulator won’t even affirm that the agency is independent? Reform is highly improbable now, but that should not imply it will never happen.

Measures that strengthen independent news organizations, reinforce local journalism, subsidize public media, and outlaw the accumulation of media power in too few hands are achievable – they are vital for a functioning democracy.

Regarding media ownership, larger is not superior. And news organizations like CNN shouldn’t be pawns in the newest acquisition battle.

ST
The writer

Scott Terry

Lena is a local market enthusiast and freelance writer who loves uncovering hidden gems in Zwolle's vibrant market scene.

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